{"id":4315,"date":"2018-08-06T08:17:44","date_gmt":"2018-08-06T08:17:44","guid":{"rendered":"https:\/\/www.webace.co.il\/?p=4315"},"modified":"2020-03-30T13:47:12","modified_gmt":"2020-03-30T13:47:12","slug":"%d7%a9%d7%99%d7%95%d7%95%d7%a7-%d7%93%d7%99%d7%92%d7%99%d7%98%d7%9c%d7%99-%d7%9c%d7%9e%d7%94-%d7%96%d7%94-%d7%97%d7%a9%d7%95%d7%91","status":"publish","type":"post","link":"https:\/\/webace.co.il\/en\/%d7%91%d7%9c%d7%95%d7%92\/%d7%91%d7%9c%d7%95%d7%92-%d7%98%d7%99%d7%a4%d7%99%d7%9d\/%d7%a9%d7%99%d7%95%d7%95%d7%a7-%d7%93%d7%99%d7%92%d7%99%d7%98%d7%9c%d7%99-%d7%9c%d7%9e%d7%94-%d7%96%d7%94-%d7%97%d7%a9%d7%95%d7%91\/","title":{"rendered":"Digital Marketing - Why Is It Important?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4315\" class=\"elementor elementor-4315 elementor-bc-flex-widget\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5168caf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5168caf\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-682f7b3\" data-id=\"682f7b3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b4f21eb elementor-widget elementor-widget-text-editor\" data-id=\"b4f21eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Digital marketing is one of the hottest and most talked about topics in recent years<\/strong> - For the obvious reason that this is the channel that has the greatest chance of bringing more customers to the business and increasing it - what is more, it is the method with the highest return on investment (ROI).<\/p><p>The main idea behind digital marketing is the ease of accessibility to the customer - and the possibility to &quot;follow him&quot; across the various platforms (Google, Facebook, LinkedIn, etc.) The idea that you can easily by sending a message, SMS, WhatsApp, etc. and reach the customer directly - allows you to communicate your services\/products very easily - and allows you to transmit and assimilate the marketing message easily and efficiently.<\/p><p>One of the main issues regarding digital marketing for businesses - is meeting the frequent changes that exist in the various systems - for example Facebook updates and upgrades its advertising system every few months and therefore needs constant monitoring of the latest changes and trends - and especially allows direct access to the customer and his requirements and desires.<\/p><h3>The reasons for the effectiveness of digital marketing for business:<\/h3><ul><li>Digital marketing is the strongest investment holder<\/li><li>Digital marketing allows exposure to the largest amount of customers<\/li><li>Digital marketing is the preferred platform for surfers \/ customers<\/li><li>Digital marketing allows for great flexibility in the various processes<\/li><li>Digital marketing allows control over a variety of data types about the process and customers<\/li><li>Highly effective digital marketing over time - sustainable<\/li><li>Digital marketing enables the best conversion - from surfers to customers<\/li><\/ul><p>In digital marketing - like most significant business processes - planning and characterization are the most important parts of a good marketing plan - &quot;the end of the act with the first thought&quot; and therefore the emphasis on the marketing strategy process - is the most significant for the entire process - because it determines the entire work plan and the important marketing processes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-064d8dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"064d8dd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1c040b7\" data-id=\"1c040b7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d8ba97 elementor-widget elementor-widget-text-editor\" data-id=\"2d8ba97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>One of the important things in defining digital characterization - this is the marketing funnel - that basically defines the steps \/ processes that customers are supposed to go through on the way from being interested to customers.<\/p><h3>Summary of steps:<\/h3><ol><li>Attention<\/li><li>curiosity<\/li><li>desire<\/li><li>Deliberation<\/li><li>action<\/li><\/ol><p>There are many ways to define the various processes, but usually these are the main steps that are defined in the process.<\/p><h3>\u00a0<\/h3><h3>Important points to consider in the marketing funnel:<\/h3><ul><li>What are the advertising sources that are supposed to bring surfers to the site<\/li><li>What are the marketing messages to customers<\/li><li>What are the motivations for action for the site&#039;s surfers<\/li><li>What is the follow-up of surfers who have expressed interest<\/li><li>What is brand exposure and customer follow-up (remarketing, pixel)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ee9974f\" data-id=\"ee9974f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a1f6db elementor-widget elementor-widget-image\" data-id=\"1a1f6db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"763\" height=\"1024\" src=\"https:\/\/webace.co.il\/wp-content\/uploads\/2018\/08\/\u05d4\u05de\u05e9\u05e4\u05da-\u05d4\u05e9\u05d9\u05d5\u05d5\u05e7\u05d9-\u05e1\u05d5\u05e4\u05d9-763x1024.png\" class=\"attachment-large size-large wp-image-4320\" alt=\"\" srcset=\"\/\/webace.co.il\/wp-content\/uploads\/2018\/08\/\u05d4\u05de\u05e9\u05e4\u05da-\u05d4\u05e9\u05d9\u05d5\u05d5\u05e7\u05d9-\u05e1\u05d5\u05e4\u05d9-763x1024.png 763w, \/\/webace.co.il\/wp-content\/uploads\/2018\/08\/\u05d4\u05de\u05e9\u05e4\u05da-\u05d4\u05e9\u05d9\u05d5\u05d5\u05e7\u05d9-\u05e1\u05d5\u05e4\u05d9-600x806.png 600w, \/\/webace.co.il\/wp-content\/uploads\/2018\/08\/\u05d4\u05de\u05e9\u05e4\u05da-\u05d4\u05e9\u05d9\u05d5\u05d5\u05e7\u05d9-\u05e1\u05d5\u05e4\u05d9-223x300.png 223w, \/\/webace.co.il\/wp-content\/uploads\/2018\/08\/\u05d4\u05de\u05e9\u05e4\u05da-\u05d4\u05e9\u05d9\u05d5\u05d5\u05e7\u05d9-\u05e1\u05d5\u05e4\u05d9-768x1031.png 768w, \/\/webace.co.il\/wp-content\/uploads\/2018\/08\/\u05d4\u05de\u05e9\u05e4\u05da-\u05d4\u05e9\u05d9\u05d5\u05d5\u05e7\u05d9-\u05e1\u05d5\u05e4\u05d9.png 1080w\" sizes=\"(max-width: 763px) 100vw, 763px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d22673f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d22673f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21bca46\" data-id=\"21bca46\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-242328d elementor-widget elementor-widget-text-editor\" data-id=\"242328d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>In the marketing process - 3 main components:<\/h3><ol><li><strong>content<\/strong> - The company&#039;s texts and marketing messages<\/li><li><strong>Design<\/strong> - The visibility of the marketing components with an emphasis on the company&#039;s branding language<\/li><li><strong>technology<\/strong> - The technological means related to marketing such as: website, landing pages, newsletters, direct emails, SMS, WhatsApp, Facebook, Google, etc...<\/li><\/ol><p>In conclusion - digital marketing for businesses is one of the most important issues to address in a company - whether in the establishment process - or in the company&#039;s ongoing processes - it is important to remember that marketing is the company&#039;s source of income - so it is always important to pay attention to it and plan it properly. Mainly at the level of strategy and work plan.<\/p><p>Need help b<a href=\"https:\/\/webace.co.il\/en\/%d7%a9%d7%99%d7%95%d7%95%d7%a7-%d7%93%d7%99%d7%92%d7%99%d7%98%d7%9c%d7%99\/\">Digital marketing service<\/a> Of your business - we invite you <a href=\"https:\/\/webace.co.il\/en\/%d7%a6%d7%a8%d7%95-%d7%a7%d7%a9%d7%a8\/\">Contact us<\/a> For a free and no-obligation leadership consulting call - and we will be happy to think with you about how to set up to improve and streamline your digital marketing system.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u05e9\u05d9\u05d5\u05d5\u05e7 \u05d3\u05d9\u05d2\u05d9\u05d8\u05dc\u05d9 \u05d6\u05d4 \u05d0\u05d7\u05d3 \u05d4\u05e0\u05d5\u05e9\u05d0\u05d9\u05dd \u05d4\u05d7\u05de\u05d9\u05dd \u05d5\u05d4\u05db\u05d9 \u05de\u05d3\u05d5\u05d1\u05e8\u05d9\u05dd \u05d1\u05e9\u05e0\u05d9\u05dd \u05d4\u05d0\u05d7\u05e8\u05d5\u05e0\u05d5\u05ea &#8211; \u05de\u05d4\u05e1\u05d9\u05d1\u05d4 \u05d4\u05d1\u05e8\u05d5\u05e8\u05d4 \u05e9\u05d6\u05d4\u05d5 \u05d4\u05e2\u05e8\u05d5\u05e5 \u05d1\u05e2\u05dc \u05d4\u05e1\u05d9\u05db\u05d5\u05d9 \u05d4\u05d2\u05d3\u05d5\u05dc \u05d1\u05d9\u05d5\u05ea\u05e8 \u05dc\u05d4\u05d1\u05d9\u05d0 \u05e2\u05d5\u05d3 \u05dc\u05e7\u05d5\u05d7\u05d5\u05ea \u05dc\u05e2\u05e1\u05e7 \u05d5\u05dc\u05d4\u05d2\u05d3\u05d9\u05dc \u05d0\u05d5\u05ea\u05d5 &#8211; \u05de\u05d4 \u05d2\u05dd \u05e9\u05d6\u05d5\u05d4\u05d9 \u05d4\u05e9\u05d9\u05d8\u05d4 \u05d1\u05e2\u05dc\u05ea \u05d4\u05d7\u05d6\u05e8 \u05d4\u05d4\u05e9\u05e7\u05e2\u05d4 (ROI) \u05d4\u05d2\u05d3\u05d5\u05dc \u05d1\u05d9\u05d5\u05ea\u05e8. \u05d4\u05e8\u05e2\u05d9\u05d5\u05df \u05d4\u05de\u05e8\u05db\u05d6\u05d9 \u05e9\u05e2\u05d5\u05de\u05d3 \u05de\u05d0\u05d7\u05d5\u05e8\u05d9 \u05d4\u05e9\u05d9\u05d5\u05d5\u05e7 \u05d4\u05d3\u05d9\u05d2\u05d9\u05d8\u05dc\u05d9 \u05d4\u05d5\u05d0 \u05e7\u05dc\u05d5\u05ea \u05d4\u05e0\u05d2\u05d9\u05e9\u05d5\u05ea \u05dc\u05dc\u05e7\u05d5\u05d7 &#8211; \u05d5\u05d4\u05d0\u05e4\u05e9\u05e8\u05d5\u05ea &quot;\u05dc\u05e2\u05e7\u05d5\u05d1 \u05d0\u05d7\u05e8\u05d9\u05d5&quot; \u05dc\u05e8\u05d5\u05d7\u05d1 \u05d4\u05e4\u05dc\u05d8\u05e4\u05d5\u05e8\u05de\u05d5\u05ea \u05d4\u05e9\u05d5\u05e0\u05d5\u05ea (\u05d2\u05d5\u05d2\u05dc, \u05e4\u05d9\u05d9\u05e1\u05d1\u05d5\u05e7, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6902,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,58],"tags":[],"class_list":["post-4315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7","category-58"],"_links":{"self":[{"href":"https:\/\/webace.co.il\/en\/wp-json\/wp\/v2\/posts\/4315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webace.co.il\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webace.co.il\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webace.co.il\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webace.co.il\/en\/wp-json\/wp\/v2\/comments?post=4315"}],"version-history":[{"count":0,"href":"https:\/\/webace.co.il\/en\/wp-json\/wp\/v2\/posts\/4315\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webace.co.il\/en\/wp-json\/wp\/v2\/media\/6902"}],"wp:attachment":[{"href":"https:\/\/webace.co.il\/en\/wp-json\/wp\/v2\/media?parent=4315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webace.co.il\/en\/wp-json\/wp\/v2\/categories?post=4315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webace.co.il\/en\/wp-json\/wp\/v2\/tags?post=4315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}