{"id":6468,"date":"2019-05-26T07:59:54","date_gmt":"2019-05-26T07:59:54","guid":{"rendered":"https:\/\/www.webace.co.il\/?p=6468"},"modified":"2020-03-30T13:46:24","modified_gmt":"2020-03-30T13:46:24","slug":"%d7%a1%d7%99%d7%9b%d7%95%d7%9e%d7%99-%d7%9b%d7%a0%d7%a1-%d7%a1%d7%98%d7%95%d7%a8%d7%99%d7%98%d7%9c%d7%99%d7%a0%d7%92-%d7%90%d7%a4%d7%95%d7%a7-%d7%98%d7%99%d7%99%d7%9e%d7%a1","status":"publish","type":"post","link":"https:\/\/webace.co.il\/en\/%d7%91%d7%9c%d7%95%d7%92\/%d7%91%d7%9c%d7%95%d7%92-%d7%a2%d7%a1%d7%a7%d7%99\/%d7%a1%d7%99%d7%9b%d7%95%d7%9e%d7%99-%d7%9b%d7%a0%d7%a1-%d7%a1%d7%98%d7%95%d7%a8%d7%99%d7%98%d7%9c%d7%99%d7%a0%d7%92-%d7%90%d7%a4%d7%95%d7%a7-%d7%98%d7%99%d7%99%d7%9e%d7%a1\/","title":{"rendered":"Summaries of the Art of Storytelling Conference - &quot;The Box&quot; Epoch Times"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6468\" class=\"elementor elementor-6468\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b6908ea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b6908ea\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2bc83d8e\" data-id=\"2bc83d8e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20bdcbee elementor-widget elementor-widget-text-editor\" data-id=\"20bdcbee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Last week, I was invited to attend one of the most inspiring workshops I&#039;ve been attending lately - and I felt that if I shared some of the insights of the workshop then a lot of people could take a lot of value and inspiration from it ...<\/strong><\/p><p>The conference was produced by the Epoch Times organization - as part of a series of workshops they do for their magazine&#039;s readership community - and because I heard a lot of good recommendations about their events - I decided to give it a try myself.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c9260df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c9260df\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e35dbb8\" data-id=\"e35dbb8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-beee252 elementor-widget elementor-widget-text-editor\" data-id=\"beee252\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Here are the people \/ facilitators who did the conference:<\/h3><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-688cb80 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"688cb80\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-39d827e\" data-id=\"39d827e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0e71430 elementor-widget elementor-widget-text-editor\" data-id=\"0e71430\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Ran Levi -<\/h2><p><strong>Founder and presenter of the successful Israeli podcast &quot;Making History&quot;<\/strong><\/p><p>Entrepreneur and pioneer in the field of podcasting in Israel, founder and presenter of the &quot;Making History&quot; podcast, currently the most successful podcast in Israel with over 100,000 listeners and 60 million downloads.<br \/>Writer and Electronics and Software Engineer.<br \/>He has lectured on science and technology to the general public for 20 years, and writes in various settings: Ynet, Calcalist, Odyasa, Galileo Young and more.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-17fb8ae\" data-id=\"17fb8ae\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de31b8b elementor-widget elementor-widget-text-editor\" data-id=\"de31b8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Mila Finkelstein<\/h2><p><strong><span class=\"bold\">Entrepreneurial and expert in storytelling, messaging, presentations and body language<br \/><\/span><\/strong><\/p><p>Lectures and gives workshops in the world of business, entrepreneurship and academia, accompanied by Israeli and global companies, senior executives, salespeople and politicians in brand storytelling, corporate communication, messaging, speeches and presentations.<br \/>Comes from the debate field (Open Israel Champion and 17th in the world).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-9e12119\" data-id=\"9e12119\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c5021d elementor-widget elementor-widget-text-editor\" data-id=\"7c5021d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Nir and Gali<\/h2><p><strong><span class=\"bold\">The creators of the viral web videos of &quot;Nir and Gali&quot;\u00a0<\/span><\/strong><\/p><p>Nir and Gali are Israeli animators and Nir Gerber and Gali Adelbaum. Producers and owners of the comic animation videos Nir and Gali<br \/>We create short video series that are integrated into Keshet&#039;s satirical TV show &quot;Wonderful Land&quot;.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bb11e9c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bb11e9c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4ef8d7a\" data-id=\"4ef8d7a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c20204 elementor-widget elementor-widget-text-editor\" data-id=\"2c20204\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Guy Lerer<\/h2><p><strong><span class=\"bold\">Host of the program &quot;The Tube&quot; on Channel 13 - Facebook page with the largest community in Israel 1,100,000 followers<\/span><\/strong><\/p><p><span class=\"bold\"><br \/><\/span>The Facebook page has eight million followers and is considered one of the most popular Facebook pages in Israel.<br \/>He served as a reporter for Yedioth Ahronoth and Channel 10.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-31a9011\" data-id=\"31a9011\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1df5b6a elementor-widget elementor-widget-text-editor\" data-id=\"1df5b6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Collected granite<\/h2><p><strong><span class=\"bold\">Chef, restaurateur, judge in the &quot;Chef Games&quot; and host of &quot;Revolution in the Kitchen&quot; on the network<\/span><\/strong><\/p><p><span class=\"bold\"><br \/><\/span>From the owners of the restaurants &quot;Mechanioda&quot;, &quot;Hasdana&quot;, &quot;Talvia&quot;, &quot;Yodla&quot; in Jerusalem, and from the owners of the restaurants &quot;Palomar&quot; and &quot;Barbari&quot; in London, in addition to the restaurant &quot;Blagan&quot; in Paris.<br \/>In 2014, his &quot;Palomar&quot; restaurant in London was declared the best restaurant in the city. In the summer of 2016, the &quot;Barbery&quot; restaurant, in which he is a partner, came third out of the hundred best restaurants in London.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-1c2cad5\" data-id=\"1c2cad5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-99903ea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"99903ea\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-713aec0\" data-id=\"713aec0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-92ddfaf elementor-widget elementor-widget-text-editor\" data-id=\"92ddfaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>\u00a0<\/h3><h3>This is an example list of what the conference moderators said it would give attendees:<\/h3><div class=\"overridestyle t0 t437105 multycol multy name_fontbullet1 name_fontbullet imageright sonof_multyserial sonof_name_twocolarticle_text sonof_name_twocolarticle_text sonof_multyserial sonof_name_twocolarticle_text after_multytext after_name_basetitle8 after_name_basetitle before_multycol before_name_fontbullet1 before_name_fontbullet containedresponsive_\" data-responsive_settings=\"\" data-multy-unique-id=\"\"><div class=\"multyinner\"><div class=\"multyparent multyelements\"><div class=\"overridestyle t0 t437105 multyimage multy name_fontbullet_baseimage1 name_fontbullet_baseimage right sonof_multycol sonof_name_fontbullet1 sonof_name_fontbullet sonof_multycol sonof_name_fontbullet1 after_ after_name_ before_multyserial before_name_fontbullet_textarea1 before_name_fontbullet_textarea\" role=\"heading\" data-responsive_settings=\"\" aria-level=\"1\" data-multy-unique-id=\"\"><div class=\"multyinner\"><div class=\"imageControl fonticoncontainer\"><ul><li class=\"fonticon\" aria-hidden=\"true\">How to make a story the next viral thing<\/li><li class=\"fonticon\" aria-hidden=\"true\">How to use the storytelling technique correctly<\/li><li class=\"fonticon\" aria-hidden=\"true\">How to persuade and influence with proper content refining<\/li><li class=\"fonticon\" aria-hidden=\"true\">The storyrelling technique as a marketing tool<\/li><li class=\"fonticon\" aria-hidden=\"true\">How to create a story that everyone will talk about<\/li><li class=\"fonticon\" aria-hidden=\"true\">How to speak the client language<\/li><li class=\"fonticon\" aria-hidden=\"true\">How to create a GAME CHANGER business with the right tools<\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd9a485 elementor-widget elementor-widget-text-editor\" data-id=\"bd9a485\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Insights \/ lecture summaries:<\/h2><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b0389a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b0389a0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-236fc45\" data-id=\"236fc45\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b26962 elementor-widget elementor-widget-text-editor\" data-id=\"9b26962\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Ran Levi<\/h3><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f446ea8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f446ea8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-22f8b30\" data-id=\"22f8b30\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8f3e80d elementor-widget elementor-widget-text-editor\" data-id=\"8f3e80d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The part that I think I liked the most, which for me made the lecture the best - is the part where he talked about what can be learned from &quot;Star Wars&quot;\u00a0<\/p><p>He talked about the empathy they created for us with the character of the evil one\/Darth Vader - and how the whole story is based on the fact that they kept the fact that he is Luke Skywalker&#039;s father until the very end - which actually helps the entire film to understand this tension and the not knowing how this evil that begins the movie in that he kills one of his soldiers with a wave of his hand - just doesn&#039;t kill Luke Skywalker that easily\/simply.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b382a18 elementor-widget elementor-widget-text-editor\" data-id=\"b382a18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In general, what Sharan was talking about is that even though he testified to himself as a &quot;boring&quot; personality - and as the type of engineer who is not necessarily involved in telling interesting stories - he learned the basic tools\/laws - which he claimed helped him create very interesting stories and podcasts...<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-126c018\" data-id=\"126c018\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f24a6a elementor-widget elementor-widget-image\" data-id=\"2f24a6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"598\" src=\"https:\/\/webace.co.il\/wp-content\/uploads\/2019\/05\/IMG_20190520_095001-1024x766.jpg\" class=\"attachment-large size-large wp-image-6482\" alt=\"\" srcset=\"\/\/webace.co.il\/wp-content\/uploads\/2019\/05\/IMG_20190520_095001-1024x766.jpg 1024w, \/\/webace.co.il\/wp-content\/uploads\/2019\/05\/IMG_20190520_095001-600x449.jpg 600w, \/\/webace.co.il\/wp-content\/uploads\/2019\/05\/IMG_20190520_095001-300x224.jpg 300w, \/\/webace.co.il\/wp-content\/uploads\/2019\/05\/IMG_20190520_095001-768x574.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d7a537 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d7a537\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a6e01a\" data-id=\"4a6e01a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-143e733 elementor-widget elementor-widget-text-editor\" data-id=\"143e733\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>The key rules \/ tips as Ren wrote:<\/h3><ol><li><strong>A good story must conflict between the hero and the antagonist<\/strong> (both by the way do not have to be human in the literal sense of the phrase), the stronger and more powerful the antagonist, the better the story. Therefore - do not hide difficult questions and contradictory opinions to the idea you wish to convey: give them a prominent place in the front of the stage - and then let the &quot;hero&quot; face them bravely.<\/li><li><strong>It is impossible to explain complex ideas to those who do not want to understand them.<\/strong> Therefore, plan the story in such a way as to arouse in the reader the &quot;joy of discovery&quot; and the strong desire to know &quot;why?&quot;. Curiosity is among the most powerful human drives.<\/li><li><strong>A successful explanation rests on prior knowledge that already exists in the reader<\/strong>. One good analogy will save you dozens of pages of texts, equations, images and videos. Your reader has an imagination - turn on the &quot;theatre of the mind&quot;!<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5aad984 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5aad984\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60012c6 elementor-widget elementor-widget-text-editor\" data-id=\"60012c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Here are the key rules that you have defined:<\/h3><ol><li><strong>The customer is always right!<\/strong> - Learn to see the story from the client&#039;s side\u2026<\/li><li><strong>What is the main idea<\/strong> - It is important first to understand and learn the main idea - <strong>THE THEME<\/strong> - before moving on with building the whole story ..<\/li><li><strong>Build a sturdy, sturdy skeleton<\/strong> - The story must be based on a solid and strong skeleton that will include all the good elements of the story - and most of all - the beginning and end<\/li><li><strong>A good story needs a great enemy<\/strong> (Do not hide contradictory ideas) - If there is something that contradicts a particular idea - if you are not ashamed to talk about it you will get greater appreciation from the reader<\/li><li><strong>The audience should want to understand<\/strong> - Have to think what will really make the customer curious and want to understand what&#039;s going on in the story<\/li><li><strong>The analogy is your best friend<\/strong> - If you can say something complex is like something else - sometimes it explains it most easily ...<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ba46e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ba46e1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1612241\" data-id=\"1612241\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a2863aa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a2863aa\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c9ecf8c\" data-id=\"c9ecf8c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc00e56 elementor-widget elementor-widget-text-editor\" data-id=\"dc00e56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Mila Finkelstein<\/h3><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5537948 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5537948\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f609cef\" data-id=\"f609cef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-338cbd2 elementor-widget elementor-widget-text-editor\" data-id=\"338cbd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mila talked mostly about how she helps businesses and organizations tell their story in a way that really fits the target audience and creates the biggest impact on customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00bd8f8 elementor-widget elementor-widget-text-editor\" data-id=\"00bd8f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>One of the beautiful things she showed was how a camping company instead of making advertisements about their camping equipment - actually creating advertisements to simply inspire their customers - for example, taking their time to go out in the wild and enjoy time in nature - which is actually a side effect that customers don&#039;t Just appreciate the company and its values - but also remember it better when they come to gear up for their next trip\u2026.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-14013e4\" data-id=\"14013e4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-262ce48 elementor-widget elementor-widget-image\" data-id=\"262ce48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"598\" src=\"https:\/\/webace.co.il\/wp-content\/uploads\/2019\/05\/IMG_20190520_105023-1024x766.jpg\" class=\"attachment-large size-large wp-image-6492\" alt=\"\" srcset=\"\/\/webace.co.il\/wp-content\/uploads\/2019\/05\/IMG_20190520_105023-1024x766.jpg 1024w, \/\/webace.co.il\/wp-content\/uploads\/2019\/05\/IMG_20190520_105023-600x449.jpg 600w, \/\/webace.co.il\/wp-content\/uploads\/2019\/05\/IMG_20190520_105023-300x224.jpg 300w, \/\/webace.co.il\/wp-content\/uploads\/2019\/05\/IMG_20190520_105023-768x574.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-359d1db elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"359d1db\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8e13036\" data-id=\"8e13036\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5371b1a elementor-widget elementor-widget-text-editor\" data-id=\"5371b1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In another video, Mila introduced how to market themselves as a company - so they took ideas that were important to their community and started promoting them -\u00a0<\/p><p>And so, for example, came the wonderful idea of Paul&#039;s shoe movie - of taking the boots of a deceased man before he could go on the big trip he planned:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-96f6dd3\" data-id=\"96f6dd3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ff19f6 elementor-widget elementor-widget-video\" data-id=\"5ff19f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=Dt6MCloJ5iw&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-560dd9f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"560dd9f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8fb1e42\" data-id=\"8fb1e42\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed9f766 elementor-widget elementor-widget-text-editor\" data-id=\"ed9f766\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Below is a list of steps that Mila has presented for a successful story<\/h3><ol><li><strong>Hero<\/strong> - The most important and important stage - one must understand who the hero of the story is<\/li><li><strong>need<\/strong> - Always at a certain stage a certain need arises for the hero - she talked a lot about the context of Maslow&#039;s scale of needs and that it is important to understand, for example, whether it is an existential need - or for example a high need such as respect, etc.<\/li><li><strong>conflict<\/strong> - At some point, a certain conflict always arises in the protagonist of the story - in many cases the conflict between the emotional and the thinking side<\/li><li><strong>Enables \/ Mentors <\/strong>- This is usually the stage where the hero meets some external factor that helps him understand and get a different\/additional point of view on the story and thus allows him to reach the most suitable solution on his own<\/li><li><strong>fulfillment<\/strong> - The final part of every good story - where the need comes to completion and solution - and the hero comes to completion \/ fulfillment\u2026<\/li><\/ol><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b5c9bc2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b5c9bc2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ea90b2b\" data-id=\"ea90b2b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-abe54b7 elementor-widget elementor-widget-text-editor\" data-id=\"abe54b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I really liked that she talked about the fact that at each stage there are 2 aspects to the story - one at the emotional \/ emotional level - and one at the rational \/ intellectual level - which always work together and at the same time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-98212d8\" data-id=\"98212d8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de32de5 elementor-widget elementor-widget-image\" data-id=\"de32de5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"598\" src=\"https:\/\/webace.co.il\/wp-content\/uploads\/2019\/05\/IMG_20190520_104200-1024x766.jpg\" class=\"attachment-large size-large wp-image-6484\" alt=\"\" srcset=\"\/\/webace.co.il\/wp-content\/uploads\/2019\/05\/IMG_20190520_104200-1024x766.jpg 1024w, \/\/webace.co.il\/wp-content\/uploads\/2019\/05\/IMG_20190520_104200-600x449.jpg 600w, \/\/webace.co.il\/wp-content\/uploads\/2019\/05\/IMG_20190520_104200-300x224.jpg 300w, \/\/webace.co.il\/wp-content\/uploads\/2019\/05\/IMG_20190520_104200-768x574.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5ccfa4a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ccfa4a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d772655\" data-id=\"d772655\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c63a774 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c63a774\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-242837b\" data-id=\"242837b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72a2d52 elementor-widget elementor-widget-text-editor\" data-id=\"72a2d52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Nir and Gali<\/h3><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-46a58c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46a58c2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-845a976\" data-id=\"845a976\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-beac3ef elementor-widget elementor-widget-text-editor\" data-id=\"beac3ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I certainly had the pleasure of getting to know these wonderful pair of creators at this conference - and I just have to say that they were really different from how I painted them in my head - probably also because I thought they were some super professional characters who built their stories after having been expert screenwriters for a long time - and also Because in my eyes their videos are so unique - I thought they would be very extravagant people even though I found out they were actually quite the opposite ...<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4f455d2\" data-id=\"4f455d2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68f43de elementor-widget elementor-widget-video\" data-id=\"68f43de\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=wY9MQdMCabU&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-df31013 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"df31013\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d0017a4\" data-id=\"d0017a4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-479c789 elementor-widget elementor-widget-text-editor\" data-id=\"479c789\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Then they went on to tell about how they went from independent creation of short videos - to the transition to the creation of videos as part of a great country and the transition to creating a studio that releases a new episode every week... which gave them the right to be much more different to the script and direction and most of the animation work was simply released to external employees<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-be14e25\" data-id=\"be14e25\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7395df1 elementor-widget elementor-widget-video\" data-id=\"7395df1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=KeiBHvLKa_8&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-92646c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"92646c3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7bfefe3\" data-id=\"7bfefe3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dbac546 elementor-widget elementor-widget-text-editor\" data-id=\"dbac546\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The interesting thing about their lecture is that they showed all the processes they go through in the video creation studio - especially the stage of producing the Storyboard - which is actually a version of the video in static images that help to understand exactly what the story is even before moving on to the animation itself.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5eba31f\" data-id=\"5eba31f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e04652 elementor-widget elementor-widget-image\" data-id=\"4e04652\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.webace.co.il\/wp-content\/uploads\/2019\/05\/IMG_20190520_122008.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"IMG_20190520_122008\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjUxMywidXJsIjoiaHR0cHM6XC9cL3dlYmFjZS5jby5pbFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAxOVwvMDVcL0lNR18yMDE5MDUyMF8xMjIwMDguanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"968\" src=\"https:\/\/webace.co.il\/wp-content\/uploads\/2019\/05\/IMG_20190520_122008-846x1024.jpg\" class=\"attachment-large size-large wp-image-6513\" alt=\"\" srcset=\"\/\/webace.co.il\/wp-content\/uploads\/2019\/05\/IMG_20190520_122008-846x1024.jpg 846w, \/\/webace.co.il\/wp-content\/uploads\/2019\/05\/IMG_20190520_122008-600x726.jpg 600w, \/\/webace.co.il\/wp-content\/uploads\/2019\/05\/IMG_20190520_122008-248x300.jpg 248w, \/\/webace.co.il\/wp-content\/uploads\/2019\/05\/IMG_20190520_122008-768x930.jpg 768w, \/\/webace.co.il\/wp-content\/uploads\/2019\/05\/IMG_20190520_122008.jpg 1383w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-30e8489 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"30e8489\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7d365dc\" data-id=\"7d365dc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7667bbd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7667bbd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a3d9a26\" data-id=\"a3d9a26\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5f2ec07 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f2ec07\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cfd20d5\" data-id=\"cfd20d5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b92dac elementor-widget elementor-widget-text-editor\" data-id=\"8b92dac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>The principles of the story they presented:<\/h3><ol><li><h4>Exhibition<\/h4><\/li><li><h4>conflict<\/h4><\/li><li><h4>Escalation<\/h4><\/li><li><h4>Twist \/ resolution<\/h4><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2097236\" data-id=\"2097236\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20de364 elementor-widget elementor-widget-image\" data-id=\"20de364\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.webace.co.il\/wp-content\/uploads\/2019\/05\/\u05e0\u05d9\u05e8-\u05d5\u05d2\u05dc\u05d9-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"\u05e0\u05d9\u05e8 \u05d5\u05d2\u05dc\u05d9\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NjQ3MSwidXJsIjoiaHR0cHM6XC9cL3dlYmFjZS5jby5pbFwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAxOVwvMDVcL1x1MDVlMFx1MDVkOVx1MDVlOC1cdTA1ZDVcdTA1ZDJcdTA1ZGNcdTA1ZDktMS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"580\" src=\"https:\/\/webace.co.il\/wp-content\/uploads\/2019\/05\/\u05e0\u05d9\u05e8-\u05d5\u05d2\u05dc\u05d9-1-1024x743.jpg\" class=\"attachment-large size-large wp-image-6471\" alt=\"\" srcset=\"\/\/webace.co.il\/wp-content\/uploads\/2019\/05\/\u05e0\u05d9\u05e8-\u05d5\u05d2\u05dc\u05d9-1-1024x743.jpg 1024w, \/\/webace.co.il\/wp-content\/uploads\/2019\/05\/\u05e0\u05d9\u05e8-\u05d5\u05d2\u05dc\u05d9-1-600x435.jpg 600w, \/\/webace.co.il\/wp-content\/uploads\/2019\/05\/\u05e0\u05d9\u05e8-\u05d5\u05d2\u05dc\u05d9-1-300x218.jpg 300w, \/\/webace.co.il\/wp-content\/uploads\/2019\/05\/\u05e0\u05d9\u05e8-\u05d5\u05d2\u05dc\u05d9-1-768x557.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-dbf8232 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dbf8232\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ce34307\" data-id=\"ce34307\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fbf56b elementor-widget elementor-widget-text-editor\" data-id=\"4fbf56b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The part that I definitely liked in the lecture was the part they talked about what it was like to take the brief \/ messages they sent to create an advertisement for Israel Post\u00a0<\/p><ul><li>Most secure in the post office bank<\/li><li>No fees\u00a0<\/li><li>There is someone to trust<\/li><\/ul><p>&#8211;<span style=\"word-spacing: normal;\">\u00a0And finally, how they made it interesting by understanding the important element in the story and what the story is about, which is actually the bills that so badly want to fly abroad<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5f67136\" data-id=\"5f67136\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ed09e1 elementor-widget elementor-widget-video\" data-id=\"5ed09e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=yPAyhAJvpMo&amp;t=6s&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fdeea23 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fdeea23\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b187f85\" data-id=\"b187f85\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6642488 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6642488\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-00c2e57\" data-id=\"00c2e57\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73df662 elementor-widget elementor-widget-text-editor\" data-id=\"73df662\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Guy Lerer<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7cad521 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7cad521\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bcfa6d6\" data-id=\"bcfa6d6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2072fbc elementor-widget elementor-widget-text-editor\" data-id=\"2072fbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Guy mainly talked about the psychology of virality - and what it actually means and what we can learn from it about the capabilities of modern stories - and how and why we get to share them.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6f74dcb\" data-id=\"6f74dcb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a949fc9 elementor-widget elementor-widget-text-editor\" data-id=\"a949fc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>YouTube&#039;s Most Viewed Video:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a690c2 elementor-widget elementor-widget-video\" data-id=\"3a690c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?time_continue=2&amp;v=_OBlgSz8sSM&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f000a42 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f000a42\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-81ec91b\" data-id=\"81ec91b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-57edb04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57edb04\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b8ea623\" data-id=\"b8ea623\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e6746c elementor-widget elementor-widget-text-editor\" data-id=\"8e6746c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>The principles that Guy talked about are viral \/ sharing:<\/h3><ul><li><h4>entertaining<\/h4><\/li><li><h4>Inspiring<\/h4><\/li><li><h4>social<\/h4><\/li><li><h4>Breaking space<\/h4><\/li><li><h4>Causes doubt<\/h4><\/li><li><h4>Unusual<\/h4><\/li><li><h4>exciting<\/h4><\/li><\/ul><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-68a306b\" data-id=\"68a306b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a049aa2 elementor-widget elementor-widget-text-editor\" data-id=\"a049aa2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The second most watched video on YouTube:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dff7a46 elementor-widget elementor-widget-video\" data-id=\"dff7a46\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=dMH0bHeiRNg&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0a1d3a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0a1d3a6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-16ab92f\" data-id=\"16ab92f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2547be7 elementor-widget elementor-widget-text-editor\" data-id=\"2547be7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Why we share videos:<\/h3><ul><li>Self-determination 68%<\/li><li>Emotion 49%<\/li><li>What comes out of it is 69%<\/li><li>Communicate with others 78%<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-45f9e0e\" data-id=\"45f9e0e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4237ec8 elementor-widget elementor-widget-image\" data-id=\"4237ec8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"535\" src=\"https:\/\/webace.co.il\/wp-content\/uploads\/2019\/05\/2019-05-27_1520.png\" class=\"attachment-large size-large wp-image-6518\" alt=\"\" srcset=\"\/\/webace.co.il\/wp-content\/uploads\/2019\/05\/2019-05-27_1520.png 942w, \/\/webace.co.il\/wp-content\/uploads\/2019\/05\/2019-05-27_1520-600x401.png 600w, \/\/webace.co.il\/wp-content\/uploads\/2019\/05\/2019-05-27_1520-300x201.png 300w, \/\/webace.co.il\/wp-content\/uploads\/2019\/05\/2019-05-27_1520-768x514.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9d411f4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9d411f4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4e15028\" data-id=\"4e15028\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc3058d elementor-widget elementor-widget-text-editor\" data-id=\"bc3058d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Most viewed videos on the tube page:<\/h3><p>Another interesting thing was that Guy said that after testing all the videos on the channel&#039;s page, he actually realized that the videos that were shared the most were actually the most social videos - even though they were relatively &quot;boring&quot; they probably still had something that touched the community of the page the most.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4b236f7\" data-id=\"4b236f7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b5974c8 elementor-widget elementor-widget-text-editor\" data-id=\"b5974c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The most viewed video on the tube page:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-284919a elementor-widget elementor-widget-video\" data-id=\"284919a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=WrU4XlDFGoI&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b497e5b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b497e5b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a850220\" data-id=\"a850220\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fe77c32 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fe77c32\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2126f80\" data-id=\"2126f80\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f2b51a elementor-widget elementor-widget-text-editor\" data-id=\"0f2b51a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Collected granite<\/h3><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4f2ed8c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f2ed8c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a2308dc\" data-id=\"a2308dc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb8958a elementor-widget elementor-widget-text-editor\" data-id=\"bb8958a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Assaf mainly told of the emotional need for the story to be relevant and to create genuine identification and connection with the customer - and he told how the story of all his restaurants revolves around the wives that the client feels like he really has a real connection not only with the waiter who serves him food - but with the entire restaurant and all The various service people who work there and help the dish reach the customer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-689fea7\" data-id=\"689fea7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2273c09 elementor-widget elementor-widget-video\" data-id=\"2273c09\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=mZpe7SyimQs&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7e8880 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7e8880\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f5d198d\" data-id=\"f5d198d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3cf4aa5 elementor-widget elementor-widget-text-editor\" data-id=\"3cf4aa5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>His main story revolved around a new restaurant he opened in London that is located in a designer&#039;s building - which doesn&#039;t really tell the unique story and create this connection that Assaf wanted so much - so he thought of the idea of asking the designer to prepare several types of mortar and pestle - and thus basically asking the customers to crush the unique mixture of their dish - which also allowed the designer to connect the diners to his designs through the mortar and pestle - also allowed the waiter to connect with the diners by having to explain to them what to do and how to use it - and also allowed a connection to the restaurant and its owner by each time a customer prepared his mixture - He actually made sure to fill the restaurant and the table with the unique aromas of the dish he ordered...<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ff9c5da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ff9c5da\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5178526\" data-id=\"5178526\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d767bcf elementor-widget elementor-widget-text-editor\" data-id=\"d767bcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>In summary, this is definitely one of the conferences that I liked the most - and I liked the idea that on the one hand there is a lot of legality and systemic about how to create a winning story and on the other - there is magic in all this area of writing the right \/ best story - and the issue of how to really tell the story itself - And I personally, of course, a great believer in the middle way who also needs to know the legality and rational structure - but it is very important to combine it with the emotional tier to create a story that is not only good but touches our soul\u2026<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cea8610 elementor-widget elementor-widget-text-editor\" data-id=\"cea8610\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>Their love? - Welcome to share:<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12bd507 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12bd507\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b0e40d\" data-id=\"5b0e40d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2308fed elementor-share-buttons--view-icon-text elementor-share-buttons--skin-gradient elementor-share-buttons--shape-square elementor-grid-0 elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"2308fed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"\u05e9\u05d9\u05ea\u05d5\u05e3 \u05d1 facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tShare on Facebook\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"\u05e9\u05d9\u05ea\u05d5\u05e3 \u05d1 linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tShare linkdain\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u05e9\u05d1\u05d5\u05e2 \u05e9\u05e2\u05d1\u05e8 \u05d9\u05e6\u05d0 \u05dc\u05d9 \u05dc\u05d4\u05e9\u05ea\u05ea\u05e3 \u05d1\u05d0\u05d7\u05ea \u05d4\u05e1\u05d3\u05e0\u05d0\u05d5\u05ea \u05d4\u05d9\u05d5\u05ea\u05e8 \u05de\u05e2\u05d5\u05e8\u05e8\u05d5\u05ea \u05d4\u05e9\u05e8\u05d0\u05d4 \u05e9\u05d9\u05e6\u05d0 \u05dc\u05d9 \u05dc\u05d4\u05e9\u05ea\u05ea\u05e3 \u05d1\u05d4\u05df \u05d1\u05ea\u05e7\u05d5\u05e4\u05d4 \u05d4\u05d0\u05d7\u05e8\u05d5\u05e0\u05d4 &#8211; \u05d5\u05d4\u05e8\u05d2\u05e9\u05ea\u05d9 \u05e9\u05d0\u05dd \u05d0\u05e9\u05ea\u05e3 \u05d7\u05dc\u05e7 \u05de\u05d4\u05ea\u05d5\u05d1\u05e0\u05d5\u05ea \u05e9\u05dc \u05d4\u05e1\u05d3\u05e0\u05d0 \u05d0\u05d6 \u05d4\u05e8\u05d1\u05d4 \u05d0\u05e0\u05e9\u05d9\u05dd \u05d9\u05d5\u05db\u05dc\u05d5 \u05dc\u05e7\u05d7\u05ea \u05de\u05de\u05e0\u05d4 \u05d4\u05e8\u05d1\u05d4 \u05e2\u05e8\u05da \u05d5\u05d4\u05e9\u05e8\u05d0\u05d4&#8230; \u05d0\u05ea \u05d4\u05db\u05e0\u05e1 \u05d4\u05e4\u05d9\u05e7 \u05d4\u05d0\u05e8\u05d2\u05d5\u05df \u05d0\u05e4\u05d5\u05e7 \u05d8\u05d9\u05d9\u05de\u05e1 &#8211; \u05db\u05d7\u05dc\u05e7 \u05de\u05e1\u05d3\u05e8\u05d4 \u05e9\u05dc \u05e1\u05d3\u05e0\u05d0\u05d5\u05ea \u05e9\u05d4\u05dd \u05e2\u05d5\u05e9\u05d9\u05dd \u05dc\u05e7\u05d4\u05d9\u05dc\u05ea \u05d4\u05e7\u05d5\u05e8\u05d0\u05d9\u05dd \u05e9\u05dc \u05d4\u05de\u05d2\u05d6\u05d9\u05e0\u05d9\u05dd \u05e9\u05dc\u05d4\u05dd &#8211; \u05d5\u05de\u05db\u05d9\u05d5\u05d5\u05df \u05e9\u05e9\u05de\u05e2\u05ea\u05d9 \u05d4\u05e8\u05d1\u05d4 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6481,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[],"class_list":["post-6468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-58"],"_links":{"self":[{"href":"https:\/\/webace.co.il\/en\/wp-json\/wp\/v2\/posts\/6468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webace.co.il\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webace.co.il\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webace.co.il\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webace.co.il\/en\/wp-json\/wp\/v2\/comments?post=6468"}],"version-history":[{"count":0,"href":"https:\/\/webace.co.il\/en\/wp-json\/wp\/v2\/posts\/6468\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webace.co.il\/en\/wp-json\/wp\/v2\/media\/6481"}],"wp:attachment":[{"href":"https:\/\/webace.co.il\/en\/wp-json\/wp\/v2\/media?parent=6468"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webace.co.il\/en\/wp-json\/wp\/v2\/categories?post=6468"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webace.co.il\/en\/wp-json\/wp\/v2\/tags?post=6468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}