{"id":7529,"date":"2022-05-17T11:34:48","date_gmt":"2022-05-17T11:34:48","guid":{"rendered":"https:\/\/www.webace.co.il\/?p=7529"},"modified":"2022-06-08T20:11:13","modified_gmt":"2022-06-08T20:11:13","slug":"%d7%9e%d7%94%d7%95-%d7%9e%d7%a1%d7%a2-%d7%9c%d7%a7%d7%95%d7%97-%d7%95%d7%9c%d7%9e%d7%94-%d7%94%d7%95%d7%90-%d7%97%d7%a9%d7%95%d7%91-%d7%9c%d7%a0%d7%95","status":"publish","type":"post","link":"https:\/\/webace.co.il\/en\/general\/%d7%9e%d7%94%d7%95-%d7%9e%d7%a1%d7%a2-%d7%9c%d7%a7%d7%95%d7%97-%d7%95%d7%9c%d7%9e%d7%94-%d7%94%d7%95%d7%90-%d7%97%d7%a9%d7%95%d7%91-%d7%9c%d7%a0%d7%95\/","title":{"rendered":"What is a customer journey and why is it important to us?"},"content":{"rendered":"
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The most essential element for a business,<\/p>

On him will rise or fall his success,\u00a0<\/p>

The common denominator between all the different types of businesses,\u00a0<\/p>

Crossing languages, continents and types of currency is of course -\u00a0<\/p>

the customer<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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How do we, as business owners, make sure our customers are satisfied? How will we ensure that their shopping experience through us is optimal? How can we contact them as personally as possible, while we know that each customer is a different person in his own right?<\/p>\n

A customer journey is actually the path our customers go through, from the initial exposure to the business to their warm recommendation following a positive purchase and service experience. A customer journey includes all aspects of our relationship with customers, so it is important to formulate a careful marketing strategy. Through preliminary planning and forward thinking, we can analyze the customer's journey down to the smallest details - locate all the meeting points of the customer with the business and strengthen the weak points. This way we can improve ourselves, increase the amount of potential customers and retain a larger amount of existing customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Ready for the journey?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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So it's time to take off your shoes, because you have to step into the customer's shoes and start walking!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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first step<\/div><\/div>
awareness<\/h5>
Not surprisingly, the first step in the customer's journey is the initial exposure to us.
\nIf he knows us, great! We can move on to the next step.
\nIf he does not know us, what means should we use to be exposed to him?
\n\u2606 Marketing in search engines
\n\u2606 Sponsored advertising
\n\u2606 Content marketing
\n\u2606 Social media marketing\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t
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first step<\/div><\/div><\/div>
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second level: <\/div><\/div>
involvement<\/h5>
The customer knows us, but doesn't like or trust us yet.
\nTherefore, the next step is to start developing a relationship. In the second step, we have to create a dialogue with the customer.
\nHow can we engage with our business from the customer's side?
\n\u2606 Advertising by email
\n\u2606 Content marketing
\n\u2606 Social media marketing\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t
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second level: <\/div><\/div><\/div>
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third phase<\/div><\/div>
enrollment<\/h5>
Now that the customer is involved in your actions and business, you need to take your relationship one step further. By providing details, the customer gives you permission to contact him again in the future.
You can create this commitment by popping up a registration form, or by guaranteeing an exclusive benefit to customers who leave contact information.
How will we create subscribers and registrants?
\n\u2606 Content marketing
\n\u2606 Email marketing
\n\u2606 Sponsored advertising
\n\u2606 Conversion optimization\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t
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third phase<\/div><\/div><\/div>
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Fourth step<\/div><\/div>
investment<\/h5>
At this stage, customers who show involvement in your business may be ready to convert their interest in two ways - investment of time and investment of money in your business and product.
\nThis stage is critical in the customer journey. The key to success at this stage is to offer the potential customer a purchase at a low starting price. The purpose of such an offer is to give a new customer enormous value, without forcing him to risk a lot of money, time and energy.
How do we do it?
\n\u2606 Sponsored advertising
\n\u2606 Content marketing
\n\u2606 Email marketing
\n\u2606 Search engine marketing\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t
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Fourth step<\/div><\/div><\/div>
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Fifth step<\/div><\/div>
A positive impression<\/h5>
At this point, the customer has already trusted you enough and made a deal with you. Well done!
\nNow is not the time to rest on our laurels, you must make sure that the transaction was nothing less than perfect, we are not interested in one-time customers who are not enthusiastic about us - we must leave a positive impression on them and preserve the relationship!
\nWe should appreciate the fact that they trusted us enough to make a purchase, and it's important that we thank them for that. In addition, through proper marketing (and a really good product) we will be able to generate among the customer enthusiasm for an additional value for doing business with us, which will guarantee us a bright future together.
How do we do it?
\n\u2606 Email and SMS marketing
\n\u2606 Content marketing\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t
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Fifth step<\/div><\/div><\/div>
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Sixth step<\/div><\/div>
exaltation<\/h5>
At this point, the customer is in a position where he is ready to buy from us more frequently. If our business has a major profitable proposition, now is the time to offer it to him. Of course, at the same time, you can offer him relevant related offers. In order to give the customer the ability to trust us and commit to our service, we can offer him attractive offers that are suitable for returning\/old customers. How do we do it? \u2606 Email marketing
\n\u2606 Content marketing
\n\u2606 Sponsored advertising\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t
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<\/g><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/g><\/g><\/g><\/svg><\/span><\/div><\/div>
Sixth step<\/div><\/div><\/div>
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Seventh stage<\/div><\/div>
promotion<\/h5>
If we did our job faithfully, our customers leave satisfied!
\nSatisfied customers generate positive discourse about our business and our product, thus becoming advertisers on their own behalf and promoting our business.
\nWe can encourage satisfied customers to generate positive discourse by encouraging them to write a recommendation, or by \u2606 social media marketing
\n\u2606 Email marketing
\n\u2606 Search engine marketing
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Seventh stage<\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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So this is your customer journey on one leg, hope you are not tired!\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Through this process you will be able to deeply understand your customer experience and improve yourself accordingly. We recommend that you prepare a careful marketing strategy and plan your customer journey using a professional diagram. <\/span>
<\/span>For more details on creating a customer journey diagram that will lead to smarter sales processes - contact our experts!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

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