Whether you are professionals in the field of website building or whether you are interested in building a website for your business, We're pretty sure you've heard the word many times Site characterization.
Site characterization is one of the most important steps in building a website, if not the most important.
No matter what your budget is and what your goal is, make sure that you carry out the characterization step well and thoroughly, accompanied by the experts in the field -
Characterizing a website correctly will bring you to your goal more accurately, and will save you a lot of money.
How to begin?
Site characterization is the stage where we actually create the most correct road map for you and for the business and from that derive the site template, the functions that the site will fulfill as well as the design in it - from the small details to the big picture.
In this chapter we will detail all the significant elements for the best characterization of your website:
Let's get started?
Defining the needs and requirements
The site characterization process is quite similar to WAZE navigation - first of all, we need to understand two key things:
- where we are now
- Where do we want to go?
In the digital age we live in, every business needs a website and there is no doubt about that.
אבל, בתהליך אפיון נכון המטרה צריכות להיות מעבר ל מ'שיהיה לי אתר אינטרנט'.
At this stage we will strive to prepare an accurate document that is similar in nature to a business strategy document and deeply analyzes its place Your business is currently found.
To understand where your business stands, you should ask yourself the following questions:
- What is the revenue and profit cycle in the business?
- What is the most profitable product/service?
- What is the best selling product/service?
- How accessible are we to our target audience?
- How do most customers get to us?
- What are the existing resources for the development of the business?
Having defined our current location, we will begin to understand where we want to go
Revenues and profits are definitely the main goal, but to understand the purpose of the website and to build it from the ground up so that it will serve your goals in an ideal way - we will have to understand a little more where you want to be in a few months/years.
To define your goals clearly, you should ask yourself the following questions:
- How much do I want to earn in a year?
- What is the main marketing channel I would like to focus on?
- What is the main product/service I would like to sell?
- What will be the role of the site in my successful business?
excellent. We set the goals, but…. Who are we without our customers? In order to better understand and specify the website's visibility, its functionality and even its purpose - we will have to get to know our customers better.
Defining the target audience
A good website is a website that is perfectly adapted to the target audience of the business.
In order to build the perfect website for your business, we will have to prepare strong foundations for it that are adapted in advance to the potential customers for whose honor we created the website.
How do we get to know our customers better?
You should ask yourself the following questions:
- Who is buying from my business right now?
- מה מאפיין את קהל היעד שלי (גיל, מעמד כלכלי, תחביבים, מגדר וכו')?
- Where is my audience located (in the physical space as well as in the digital space)?
- How does my audience behave (is it reckless or sober? eloquent or light-hearted?)?
- What is the most difficult thing for my clients?
- Where and how does my business meet the customer's need in the perfect way?
Now that we know our customers a little better, we can refine our goals from the previous step a little and start imagining how the site will look….. Ready?
Website branding
In the digital world, the visual aspect is the most important thing.
From the moment the customer enters your website, he decides in a few seconds -
Is the website suitable for his needs or not? Is the website reliable or not?
Is he interested in continuing to read what you have to say or…not.
The first and most significant impression, we weigh almost unconsciously based on the visual information that our eye was able to absorb.
Therefore, when we come to website design, it is extremely important that the visual design accurately communicates the nature of the business and what we want to convey.
How do you create an identity for the site?
The branding of the site is basically the set of elements that define your business from a design point of view.
To understand how our website should look, let's imagine for a moment that he is a person, and ask the following questions-
If my business was a person, what would it be like….
- visible?
- behave?
- desert?
- what was his age
- Was he a man or a woman (or even a boy or a girl?)?
The human image of your business will help you refine its appearance and convert it into a correct choice of font, color palette, logo, and more.
* Important tip–
Before building a website, it is recommended to create an inspiration board with websites and designs of other businesses that you liked. Besides the colors and the visibility of the site, it is important that we define in advance the functions that will be located on the site and the most correct order of operations on our site.
site map
What will our customers see immediately when they enter?
What is the product we would most like to promote and where will it be presented?
And above all - how will we help our customers to perform the action for which we established the website?
The site map is basically the skeleton, the initial planning to which we will pour the content and design.
At this stage we will actually refer to the definition of our goals and the nature of our target audience and we would like to weigh all the data into a perfect plan that on the one hand - will promote our goals and on the other hand will suit the nature of our customers.
Usually, we build the sitemap according to the WIREFRAME infrastructure, which is basically the site blueprint at the initial level.
It looks exactly like this-
The key word at this stage is accessibility.
לא משנה מה המטרה של האתר (למכור מוצר, להנגיש מידע מקצועי, יצירת קשר וכו') אנחנו נרצה לקטלג את התכנים באתר בצורה נכונה ולהנגיש אותם ללקוח הפונטציאלי.
By correctly determining the hierarchy of the pages and navigation options between the pages on the site, as well as the placement of buttons and links on the home page, we actually make sure that the customers who are on our site do not get lost -
We outline a very clear path for the customers, which at the end is the goal for which we gathered.
User experience design
In the digital world, the most important thing is creating a pleasant and correct relationship with the customer - through the website.
If the customer does not enjoy your site, if he does not find himself and does not feel that the experience on the site suits his needs, he will simply leave.
The last step in characterizing the site actually brings together all the steps we talked about above and is the bottom line-
How the site will look.
How will he behave?
How many clicks will we have to click before we get to the point?
Will it contain a lot of text or a little?
Will it have real pictures or illustrations?
Will there be movement and special effects on the site or will we prefer a static design?
Where will the design be clean and where will we want to attract the customer's eye?
All these and more will show us the right path and help us build a website thatReally meets your needs completely.
How to do it right
- Put some thought into it - in the characterization of the site and its planning. Try to understand what the desired final product is.
- came with an idea - Try to arrive with an idea in hand, even something initial that can be developed.
- Consult with friends or colleagues - Advice from people who know you can help a lot in the planning process.
- Keep an open mind - Although it is recommended to close on one idea, but not lock on it. A good idea is a flexible idea.
- came with questions - It is important to ask to understand. It is also recommended to think about questions in advance, in order to expand future knowledge and understanding regarding the continuation of the process.
Why should you pay attention?
- Focused idea - It is recommended to arrive with one cohesive idea, rather than several ideas. This is to be focused on the process.
- Continuous contact - A lot of involvement on your part in the characterization and planning process is recommended. Availability and readiness for feedback are recommended to continue the process.
- patience - The planning phase is one of the most important in the website building process. It is important to finish each step before starting the next one.
- Trust the experts - Your line is the main guide, but it is also recommended to listen to the advice of our experts and consider them seriously.
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