Business identity: Who is the target audience? What are his needs? What are the marketing messages?
What is the language? We will use different models in order to diagnose the different issues in depth and analyze
Existing marketing funnels (if any) in order to clearly understand our starting point.

Content Strategy: When there is a clear and broad perception of the target audience and the marketing messages, the content can be given consideration. What value do I want to give to my audience? What kind of content will give it? In what ways can I arouse interest? At each stage in the marketing funnel we will produce content tailored to the audience and tailored to the marketing purpose.

Marketing tools: We will discover together which marketing tools will serve our marketing process - diagnostic tools (such as Google Analytics), CRM system for orderly management of customers and sales processes, landing pages, mailing and SMS software, possible automations and more.

Marketing channels: So we understood who we were marketing to and with what content, and now it remains to decide how in which channels to distribute the content - is it organic or sponsored? Is it social media, blog or newsletter. Or at all other platforms dedicated to your business area. Together we will understand what the right mix of marketing platforms is and how to consistently and orderly manage the distribution in each of them.