At this point the programmer will actually test the site and make sure it just works well. What it means? The goal for us is to make sure that from whatever device and place they browse our website - it will look great, respond and work exactly as we planned and load quickly. Why? Because the browsing experience is important to our customers, and our customers are important to us.
How to begin?
פרק זה בדר"כ מתבצע ע"י המתכנת שתכנת ובנה את האתר. למרות זאת, כדאי ומומלץ להבין את השלבים השונים ואת החשיבות שלהם. בהחלט במקרים רבים חברות בוחרות לבצע את השלב הזה גם ע"י אנשי מקצוע נפרדים כי בהחלט בקרת איכות (QA) והתאמות לסלולר – אלו תתי מקצועות ותחומים במובן מסויים נפרדים – ועם תתי התמחויות הספציפיות לדרישה הרלוונטית.
In this chapter we will detail all the significant elements that must be checked just before your website goes live:
Adaptation to large screens and mobile
You must have heard the word responsiveness several times when you inquired about building a website, but.. what exactly does it mean?
A responsive site is a site that adapts itself perfectly to any screen size chosen to view the site through.
The potential customers will browse your site through different types of screens - smartphones, tablets, large screens in meeting rooms, computer screens of different sizes and more.
At this stage, the programmer will apply all the technical settings related to the adaptation of the site in the most ideal way to all types of display and basically make sure that your site will look amazing on any screen you want to view it on.
Testing different browsers
In direct continuation of the previous section, the programmer will continue and check that the site works well in the different types of browsers - both in terms of the visibility of the site in each browser and in terms of its functionality. This test is particularly important both for the surfing experience of the surfers from different browsers, and for the search engines which take into account the functionality and suitability of the site when weighing its reliability.
Optimization of code, images and files
The response time of the site and the speed with which it increases when you enter it, is particularly important both for the browsing experience of your potential customers and for the promotion of your site in the search engines.
At this stage, the programmer performs a general optimization on the site - both for the code and for the images and files, in order to influence the response speed of the site and make sure that the site will load and run more quickly.
Just as you won't stay too long on a website that responds personally, neither will your customers.
The other important element that greatly affects the speed of the site is the promotion options in the search engines.
The search engines use a sophisticated algorithm to scan all the existing sites, with the aim of finding the most reliable site for the concept we are looking for. The functionality and speed of the website's response greatly affects the level of credibility the algorithm will attribute to your website, so this step is particularly important.
QA and functionality testing
At this stage, the programmer will manually check the integrity of the site and the behavior of the site in load situations.
The programmer will perform a quality check for all buttons, pages, forms and plugins and make sure they perform their role in the best way. This step will return the programmer to the previous step to perform additional optimizations if necessary, until the desired result.
Connection and adaptation to social networks
Especially when it comes to businesses that market through social networks and online stores, this step is particularly important and vital. There are several options for connecting the website to social networks (Instagram, Facebook, TikTok, LinkedIn), we will list some of them here:
- Reference on the site for additional impressions and contact on social networks
- Embedding the Instagram page on the website (when the page is updated automatically)
- Implementation of a pixel code that enables integration for smarter marketing through Instagram and Facebook
- Integration of your online store in the Facebook and Instagram accounts (this way you can tag products in the posts themselves and enable customers coming from social networks to make a quick and easy purchase)
Website accessibility for people with disabilities
כיום החוק במדינת ישראל מחייב כל בעל עסק למטרות רווח (חברה או עוסק מורשה), רשויות ציבוריות (משרד ממשלתי או רשויות מקומיות) וגם מלכ"רים להנגיש את האתר האינטרנטי שלהם לבעלי מוגבלויות.
The site is accessible through a dedicated plug-in that complies with the regulations required by law, which the programmer installs on your site.
Cache memory improvement and minification
Embedding cache memory allows you to optimize the site and increase the loading speed time in the various browsers. Reducing the size of the files that appear on the site, such as images and presentations, will make the site's content upload faster and more efficiently.
And... it's great for customers, search engines and especially for us - the website owners.
what can you do
As in the previous phase, the programming and construction phase, most of the work here is done by the developers and site builders.
However, there are several things you can do to ensure your satisfaction.
- Browsers - enter the site from different browsers and experience an opinion.
- Smartphones and tablets - try to access the website from a smartphone or tablet, and make sure you are satisfied.
- Speed - from time to time, go through the pages on the site and make sure that the site is working fast enough.
Why should you pay attention?
- Patience - it is recommended to be patient, as this step is a bit Sisyphean and a bit long, but very important.
- Punctuality - it is recommended to pay attention to all the small details in these tests.
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