Why Inspirational Great Leaders and the Golden Circle Model - Simon Cink talks about the fact that there are 3 circles:
- WHY - Why do what you do
- HOW - What is the way and uniqueness to do what they do
- WHAT - What exactly are you doing?
The thing is that usually people work from the outer circle to the inner one - that is, they start with the WHAT - move to the HOW and end roughly with the WHY (if they even reach this layer). The thing that Simon claimed that the largest companies in the world such as Apple and the largest leaders in the world such as Martin Luther King, Gandhi and Nelson Mandela - we work from the inside of the circle outward - which means that it is most important to start precisely from the core (the limbic and emotional system) because it is much more significant to the customers - also to connect the customers to the relevant emotion - but mainly to connect them to the belief that stands behind the action/company - which allows people not Only to accept the WHAT, but in that they are connected to the faith behind the things, they directly accept the whole circle and can connect to all its parts.
We believe that in planning a company's marketing vision - and especially in planning the marketing of the company's digital assets, it is most important to think and plan the inner circle of the WHY - because people prefer to buy the "WHAT" as well than only the "WHAT" ( WHAT) you do...
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