Pixar business storytelling

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Great example of why the elements that make a hero a hero…
From an article by Charles Leon:
The Pixar Pitch:
1. Once upon a time _____
2. Every day ______
3. One day _______
4. Because of that _______
5. Because of that _______
6. Until finally _______
HERE'S THE EXAMPLE FROM FINDING NEMO:
1. Once upon a time, there was a widowed fish, named Marlin, who was extremely protective of his only son, Nemo.
2. Every day Marlin warned Nemo of the ocean's dangers and implored him not to swim far away.
3. One day in an act of defiance, Nemo ignores his father's warnings and swims into the open water.
4. Because of that he is captured by a diver and ends up in the fish tank of a dentist in Sydney.
5. Because of that Marlin sets off on a journey to recover Nemo, enlisting the help of other sea creatures along the way.
6. Until finally Marlin and Nemo find each other, reunite and learn that love depends on trust.

Link to the link to the third episode of the excellent podcast of Noam Feinholtz And Maayan Rogel. In a chapter on heroes and villains.

 

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Elad Yanai

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