A series of messages in the newsletter. How does it work?
When you opened your inbox this morning, how many newsletters that were automatically sent to you were in it?
Every day we are all flooded with such, and most of them move to the recycle bin without opening up, or cause the subscription to a particular site to be canceled. So why is so much energy and words invested in writing newsletters after all?
According to digital marketing research, for every dollar invested in e-mail marketing, $ 42 is returned. This figure makes email a critical component of a marketing strategy, and its success relies to a large extent on the effectiveness and accuracy of the campaigns marketed in it.
So what is an email marketing campaign?
An email marketing campaign is a series of emails that a business sends in order to communicate with existing and potential customers. The content of the email series is designed to achieve a specific goal for the business sending it.
Email campaigns are an important part of digital marketing, because it is a continuous process in which the marketer meets the buyer at different stages of his month, of his day, in different moods and in different environments.
This type of marketing recognizes the fact that not every customer is ready and willing to buy your product at any given moment.
Through email, the product can remain accessible and present, leaving the option in the customer's mind for the moment when he will be in the right position to make a purchase or look at the content you offer. For the business owner, this is a simple action, which can be carried out using automatic software that will launch the messages at a predetermined time. This fact Makes email marketing such an important and essential channel.
It's important that the recipients of your marketing campaign are the ones who sign up for this content, And that every message in the campaign will offer something valuable. If they are not registered for the content - this will create resistance, tire the brand on the customer, and encourage a request to cancel the registration, and in fact will serve the opposite purpose.
There are countless options for effective email marketing.
This time we will focus on one and very effective model:
The six-day model
This model conveys a series of messages, one each day, designed to gradually promote product sales. In fact, the message is broken down into 6 sub-messages, which are transmitted one by one to the customer, at a pre-determined time.
It works like this:
Day 1
Day 2
Day 3
Day 4
Day 5
Day 6
In this way, by sending a message in small portions and at the right timings, we are able to keep the product present in the customer's mind, thus increasing the chance of achieving the goal set at the beginning of the campaign.
Successfully!
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