So you came to the moment when you decided you wanted to start a business - amazing! What fun, now you can engage in what you really wanted, show the world your work and maybe very soon, even make money from it.
But, wait, how did people know who you were? How will they know you?
How do they know what's so special about your products? How will they contact you?
For these things, presence is needed. They need to see what you are doing and your business and know what you are worth. Lucky we are in the 21st century, in the age of the internet and globalization, where any business can easily show itself to the world!
How do you do that? There are several methods to show online presence:
Social Networks: Facebook, Instagram, Pinterest, LinkedIn and more, the variety is very wide and you can carry out activities on the various social networks, according to the target audience you want to address. Each social network represents certain target audiences, on LinkedIn you reach CEOs and companies, on Instagram you can easily reach young people and teenagers, on Facebook for the millennial generation, ages 25-35, and on Pinterest for artists, photographers and various creators.
Google Promotion: When a person wants to find a service similar to yours, he will search on Google. Google is the most popular search engine in the world. The people who search on Google belong to 3 categories:
People looking for a specific site: They will specifically search for your business name, after they have already heard about it. For example: "Japan and Japan Travel Ltd"
People looking for a specific category: They will search for the category you belong to, for example they will search for "trips abroad", and the goal is for them to reach you.
People looking to know things: "How do you build a refrigerator?" or "How to fly around the world without paying a shekel", which you can reach through articles you write.
Website: Many times, people are interested in your service or product, and want to hear details, get in touch and even buy the product online.
A website is exactly the solution to these things. Your site will include extended information, which you did not include in the business pages on social networks. It will also include a contact form, recommendations, and a brief explanation of who you are and what you do. Your website is your banner in the digital world. You must have a website, and it is highly desirable that it be accessible, easy to read, modern and tastefully designed.
Basic rules for building a website:
Build a readable and accessible website: Your website must concisely reflect your business. He needs to show the world what you give him. You must present the value of your product in accessible and fluent language, create a convenient platform for contact and create a positive experience for the customer. If you are a business that sells products, create an online store where the customer can purchase your products at the click of a button and easily.
Promote your site through keywords: In order for your site to appear in Google when they search for it, you need to find keywords that are appropriate for the promotion of the site. Google offers a variety of keyword finding tools, such as GOOGLE ADWORDS or GOOGLE TRENDS.
Create an emotional experience for the customer: Your customer is a person, just like you. This person is interested in purchasing a product or service. If you succeed in producing a positive emotion in that person - this will increase the chance that he will buy your product! How do you do that? There are many ways, some businesses will choose to tell their personal story, some businesses will choose to put their product under a certain category, for example, create the impression of a luxury product, or alternatively, create the impression of a cheap and accessible product for everyone. No matter which strategy you choose, the main thing is that you will be able to create an emotional experience for your customers.
In conclusion, we live in a digital world, where everything happens here and now. In order to make your business successful, you must have a website, where you must be accessible, sensitive, and most importantly - be prepared for change. Oh yes, and be real and authentic with yourself, because customers are not suckers.
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