time.
Such a rare commodity when it comes to being a business owner.
It always seems to run out of fingers. It seems that no matter how hard we try, we won't be able to beat him.
So where is he hiding? And how can you win some more of it?
It's time for you to get to know three automations that will not only save you time, but also help each lead arrive more prepared.
Why integrating automation in the marketing funnel is the right step?
1) As written and spoken - you will receive more time as a gift
2) energies - There are quite a few things that require care in the business, save your energies for other things.
3) order and organization - Automations (unlike humans) do not "stand up on the left side" and do not require a mid-day coffee. They always work, non-stop, like clockwork.
4) Competitive Advantage - Even when you are sleeping... even when you are on vacation... the automations are actively working on heating the lead.
5) Improving conversion rates - Introducing automations into the business creates a better user experience.
A better user experience produces an improvement in conversion ratios, and it is not about a single percentage, but an improvement of between 20-50%.
The three automations for heating leads that every business owner must know >>>
1) Chat bot on the site
You know the one when a new friend arrives and you immediately start with him in a fixed scenario, with fixed questions, which lead to a fixed answer? The chat bot saves exactly this time.
The purpose of the chat bot is initial response.
His presence on the site allows the surfer an immediate response in real time, and an automatic start of building a relationship and trust.
In a competitive world like the Internet, being available at the exact time a potential customer is looking for your service is a huge advantage.
2) Automatic response email to an inquiry on the website
A new customer has arrived at your site. He flicked through the pages, read the contents, and decided (how fun!) that he would leave a request on the site.
excellent! He did take a significant step, but from the moment he left an inquiry until a salesperson/representative/you were available to talk to him, he remained without any response or feedback.
So how is it possible to start communication until it receives a human response? Automated email automation.
The wording can include additional information, a video of the business owner (to strengthen trust), or even the provision of an "opening gift" as a gift (this can be a mini guide or a taste of your service).
The advantage of sending an automatic email is the beginning of a relationship with a potential customer immediately and of course another opportunity to strengthen the marketing messages.
3) Summoning calls in the diary
Did you think that only you are busy and pressed for time? No, no, neither does the customer in front of you. Therefore, if you allow him or her to coordinate a conversation with you using a meeting scheduling tool, you will save for both of you the session of "how are you on Monday at 1 pm?" "Not good. Available only after 15:00"... and start the relationship on the best side.
Meeting scheduling automation allows you to open free time windows, and close those that are not, add notes for the meeting, and of course interface with the calendars of both parties for maximum efficiency.
In addition, using it positions you as an organized and efficient business, so that you also saved the coordination times and did yourself a branding service.
There is nothing as important as your time.
And there is nothing that saves time better than working with quality and mature leads.
A combination of automations is an investment in the short term that "increases yield" and yields ripe fruit in the (not so) long term.
Do you want us to do it together?
We + automations = love.
We believe that one of the most powerful tools for effective marketing is the adaptation, establishment and implementation of automations in digital assets, And we have a lot more to tell about business automation.
Want to ask us questions about business automation? Go for it!
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